We are charity consultancy specialists that help nonprofits and social enterprises navigate their digital transformation journey. By taking a holistic view of digital, we provide a thorough understanding of the impact digital can have, the practical challenges it brings with it; and the tools you need to integrate it.
There are many stages to developing a digital strategy and all too often we are approached by charities to develop a website with little consideration for their overall objectives and operating model. A scalable digital strategy can grow your audience, donations and brand reputation.
We start at the very beginning with our consultancy and strategy services to produce a robust digital brief that reflects your charity's mission.
Don't know where to start with your digital transformation?
We kick off our consultancy with an immersion workshop to fully understand your charity and your digital needs.
We work with you define a core mission, vision and values, which will underpin the direction of your digital transformation and the digital brief document we produce.
We help you set ambitious yet realistic objectives that relate to your mission and vision. These objectives could relate to the impact on your end users, donations or brand recognition.
We will review your current technology set up and the technology you would like to be using. Technologies will be recommended in the digital brief document we produce.
We will produce an on-going digital roadmap that will guide you through the various stages of your digital strategy.
We will produce objectives specifically for your digital project. The can be used as KPIs to measure the success of third parties and ensure your project is contributing to your mission.
We will conduct a competitive analysis to understand what other organisations are doing in your sector.
We will conduct audience research to define your key audiences.
This will outline what channels your key audiences use.
To conclude the consultancy and strategy phase, we will provide you with a digital brief that includes a full evaluation and recommendations on the steps above. Essentially this is your charity digital toolkit that includes everything from your digital fundraising strategy to your website strategy.
“We selected FARM because we were looking for more than a charity agency, we wanted a partner - someone who would be as dedicated to defeating brain tumours as we are. FARM became an extension of our cause and worked with us to achieve our objectives and make a difference."
Antonio Cappelletti, Director of Engagement and Communications at The Brain Tumour Charity.