FARM Launch New-Look GnERGY Website
26th August 2014
GnERGY is a new breed of community energy suppliers, providing an honest service to Gas and Electricity delivery in the UK. Founded in 2014, GnERGY's core values of trust and loyalty are at the heart of everything they do. Aiming to compete with the 'Big Six', GnERGY offers a customer centric approach coupled with extremely competitive pricing.
Previously, GnERGY had used a digital supplier that developed an overpriced platform that wasn't optimised for mobiles devices whilst users weren't being converted. Therefore, the Farnborough based energy company were looking for an enthusiastic locally based agency that would put GnERGY's commercial needs at the centre of digital development.
A conversion for GnERGY is either somebody picking up the phone and contacting them directly or a user leaving their details for them to approach. In order to achieve this, we implemented a clear 'Get a Quote & Switch' button on each screen which leads to a simple form for the user to fill out, this ensures the user is never a click away from a conversion.
Responsive website design has become default at FARM Digital. With the ever-increasing development of mobile technology, we would always advise that our clients take mobile into consideration when launching a new website. GnERGY's site is no different, looking bright and engaging from mobile through to widescreen monitors.
FARM's commercial awareness and digital insight added great value to the project. Their account management team always gave 100% and provided us with an approachable service throughout. Importantly, the whole project was conducted professionally and achieved well within the time frame stipulated. We look forward to launching phase two of this exciting project.
Business Development Director, Vimal Patel says “GnERGY is great example of a platform that is built with full consideration to the short and long term digital strategy. The new website boasts a number of key features that will help GnERGY meet its online objectives. The platform is scalable and will evolve to include a client login area and online meter reading / payment system. We look forward to continuing our digital partnership with GnERGY over the coming years.”