Precor, a branch of Amer Sports, is a leading manufacturer of fitness equipment, supplying highly reliable, premium equipment to fitness facilities, hotels and individual exercisers. Operating in over 90 countries across the globe, Precor's focus on ergonomic motion, proven science and superior engineering means their fitness equipment is constantly developing.
Precor wanted to transform their offline catalog into an online experience. FARM Digital were privileged to be given the license to bring a print brochure to life, the objective was to make the brochure as interactive and engaging as possible whilst ensuring that all content was relevant.
Interactivity and creativity was expressed through the integration of 3D animations, 360 panoramas, videos, user customisations and interactive timelines.
The original requirement was to develop a digital brochure for the UK market, however 48 months on and FARM have now launched the brochure in 9 different languages. The brochure has been integrated with Precor's marketing automation and has been used in over 50 countries whilst influencing over 3,500 buying decisions.